SEO Add-On

On-page SEO ships free in every build. Starter adds tracking and early warning for a flat $500 a month, and Pro does the hands-on work from $2,500 a month.

Price Your Build

$500 to $12,500 a month

Search-ready at launch. Two levels on top.

Every site we build ships search- and AI-ready for free: semantic HTML, sitemaps, Core Web Vitals, a managed Google Business Profile, consistent NAP and 30+ types of JSON-LD and LocalBusiness schemaStructured data that lets search engines and AI show your hours, address, ratings, and services directly in results.

  1. SEO on your plan

    $0 included in every build

    Ships fast, accessible and structured to compete.

    • On-page SEO, schema and Core Web Vitals
    • A managed Google Business Profile

  2. Starter

    $500 a month, flat

    Recon: we watch your rankings, local pack, AI answers, backlinks and competitors, and tell you where to push next.

    • 25 tracked keywords
    • Any plan

  3. Pro

    From $2,500 a month

    Hands-on: we build links, write content and close the gaps.

    • 125 to 750 tracked keywords
    • Any plan

Starter and Pro share the same data and the same site, so you move up whenever you’re ready. Pair either one with Digital Advertising for paid reach or ROI Reporting to measure the impact.

Starter and Pro at a glance, one row per decision factor
Factor Starter Pro
Monthly price $500 flat $2,500 to $12,500 by scope
Tracked keywords 25 125 to 750
The work Off-page, local and GEO/AEO recon Hands-on content, links and technical optimization
Website plan Any plan, Smart Casual and up Any plan, Smart Casual and up
Strategy Early-warning reporting A dedicated strategist at every Pro rung

Website plans

Both levels run on every plan.

Smart Casual is the minimum for Starter and Pro alike, and every plan above it carries both.

  1. Smart Casual , Minimum plan

    $50 per page, per month

    Best fit when you run a small business or a brick-and-mortar store with simple needs.

    • From $250/mo
    • 48-hour support

  2. Professional

    $75 per page, per month

    Best fit when your site handles sensitive data or your profession holds you to strict regulations.

    • From $375/mo
    • 24-hour support

  3. Black Tie

    $100 per page, per month

    Suits online businesses or ones that serve a whole region or country.

    • From $500/mo
    • 16-hour support

  4. White Tie

    Typically from $125 + per page, per month

    Best fit when your project needs go beyond our standard plans and add-ons.

    • Custom scope
    • 16-hour support

Starter: tracking and early warning for a flat $500

Starter tracks how you rank across regular search, local search and AI answers, and shows you where to push next, on every website plan. Work on it with us, or step up to Pro and we manage it all for you.

What Starter ships

Tracking

  • Keyword tracking: Up to 25 keywordsTerms and phrases you want to rank for in search results, with an easy-to-read ranking report every month.
  • Search Console monitoring: We connect Google Search Console and watch the data that drives decisions: the queries that earn you impressions, where your click-through rate leaks, which pages slip and any coverage or indexing errors Google flags. Full visitor-behavior analytics live in the Analytics & Tracking add-on.Google gives every site owner this data for free, and almost nobody reads it. It shows the exact phrases people typed to find you, including ones you never thought to target. We turn it into next month’s moves instead of leaving it untouched in a dashboard.Google gives every site owner this data for free, and almost nobody reads it. It shows the exact phrases people typed to find you, including ones you never thought to target. We turn it into next month’s moves instead of leaving it untouched in a dashboard.
  • Competitor monitoring: See which keywords your top competitors rank for, how their positions shift month to month and where they overlap with yours.
  • Backlink monitoring: Each month we check your backlinkLinks from other websites pointing to yours: a primary signal of authority and trust profile: links you’ve earned, links you’ve lost and toxic or spammy ones worth disavowing before they drag you down. Link building is SEO Pro work; Starter watches the links you already have.A competitor’s shady SEO vendor can aim a wave of spam links at your site, or a page that linked to you can quietly drop the link in a redesign. Either one moves your rankings. Catching it the month it happens means a quick disavow instead of a mystery slump you spot a quarter too late.A competitor’s shady SEO vendor can aim a wave of spam links at your site, or a page that linked to you can quietly drop the link in a redesign. Either one moves your rankings. Catching it the month it happens means a quick disavow instead of a mystery slump you spot a quarter too late.

Alerts and opportunities

  • Ranking and indexation drift alerts: Between monthly reports we watch for sudden drops: a keyword falling off page one, a page dropping out of Google’s index, a deploy that quietly breaks something search engines rely on. You hear about it from us before a slow sales month tells you.Most ranking damage is silent. A page gets set to “noindex” by accident, a redirect breaks, an algorithm update reshuffles your niche, and nothing tells you until the leads dry up. Early warning turns a would-be disaster into a same-week fix.Most ranking damage is silent. A page gets set to “noindex” by accident, a redirect breaks, an algorithm update reshuffles your niche, and nothing tells you until the leads dry up. Early warning turns a would-be disaster into a same-week fix.
  • Striking-distance opportunities: Every month we surface the keywords just off page one (positions 11–20), where a small push pays off fastest, and flag pages competing with each other for the same term. You know which move comes next, whether you make it or hand it to SEO Pro.Keywords already on page two are your cheapest wins: Google already trusts those pages, they just need a nudge. Lifting a #14 to a #8 is far easier than chasing a brand-new keyword from nothing, so we point you at the nudges first.Keywords already on page two are your cheapest wins: Google already trusts those pages, they just need a nudge. Lifting a #14 to a #8 is far easier than chasing a brand-new keyword from nothing, so we point you at the nudges first.
  • Content suggestions: Each month we flag blog topics and page updates worth pursuing, grounded in real search data. You decide what to act on.

Local and AI search

  • Enhanced local SEO: Map-pack rank tracking across your service area, review monitoring with request prompts, ongoing Google Business Profile posts and optimization, and citation building beyond the NAP basics already in your build.The local pack, the three businesses pinned on the map above the regular results, is where local searches turn into customers. Starter works on your place in it every month with fresh posts, new reviews and new citations.The local pack, the three businesses pinned on the map above the regular results, is where local searches turn into customers. Starter works on your place in it every month with fresh posts, new reviews and new citations.
  • AI search optimization (GEO): Get named in AI answers on ChatGPT, Claude, Google AI Overviews, Perplexity and Bing Copilot. We track where you’re cited and keep AI crawlers able to read you (your build ships llms.txtA plain-text file that tells AI engines what your site is about and which pages to read and AI-friendly structure). We also build the entity and schema signals AI engines trust, and send a monthly AI-search report.More buying journeys now start inside an AI answer instead of a list of blue links. If ChatGPT and Google’s AI Overviews don’t know you exist, you’re invisible to that traffic, however well you rank the old way. The technical groundwork ships free in your build; this is the ongoing work of getting named in the answer.More buying journeys now start inside an AI answer instead of a list of blue links. If ChatGPT and Google’s AI Overviews don’t know you exist, you’re invisible to that traffic, however well you rank the old way. The technical groundwork ships free in your build; this is the ongoing work of getting named in the answer.
  • Answer-engine optimization (AEO): We target featured snippets, People Also Ask, and voice and question searches with structured, quotable answers, so you compete for the zero-click answer as well as the blue link.

Starter never re-bills the free layer in your build: every Starter dollar goes to off-page, local and AI work on top of it. Our technical SEO standard documents everything that ships free.

Starter pricing

Flat rate $500 a month

Up to 25 tracked keywords included.

Starter keyword pricing

Your plan includes 25 keywords. Drag the slider to see what extras cost at $5/keyword.

Keyword pricing controls
50
Monthly overage $250/mo.
View full breakdown
Keywords
Keyword pricing breakdown by bracket
Bracket Qty Rate Cost
1–20050$5/kw$250
Keyword total$250

Need more than 200 extra keywords? SEO Pro supports up to 1,000 with volume bracket discounts, plus managed page optimization.

How Starter rolls out

Step 1

Set your keyword baseline

We pick up to 25 keywords that match your business goals, set up rank tracking and record where you stand today. Your build already ships a managed Google Business Profile and consistent NAP, so Starter starts from there.
Step 2

Set up local and AI visibility

We connect Google Search Console and your business profiles, then record your local map-pack standing and your visibility in AI answers (ChatGPT, Google AI Overviews, Perplexity). We also confirm that the schema and llms.txt in your free build are feeding those engines.
Step 3

Get your first report

Within the first reporting cycle you get a baseline ranking report, a snapshot of where you stand against competitors and your first content suggestions, based on real search data.
Step 4

Repeat every month

Every month after that: fresh rankings, Search Console and backlink monitoring, local and AI-answer visibility checks, review and ranking-drift alerts, competitor changes, and new content and striking-distance opportunities to act on yourself or hand to Pro.

This add-on, like every TechTailors add-on, begins billing once we start implementing this add-on into your website: see pricing FAQs for details on how billing and onboarding work.

TechTailors SEO Starter vs. DIY SEO tools

TechTailors SEO Starter

  • Expert setup and monitoring, managed for you
  • Enhanced local SEO: map-pack tracking, reviews and Google Business Profile posts
  • Competitor monitoring with clear next steps
  • Transparent monthly reporting
  • Built into your TechTailors site, so changes go in faster
  • Available on every website plan, Smart Casual included
  • AI-search (GEO) and local map-pack tracking included, where others sell a four-figure premium tier

DIY SEO tools

  • DIY tools make you learn complex SEO techniques
  • Setup, monitoring and optimization take your time
  • A steep learning curve, and the algorithm keeps changing
  • No dedicated support: you're on your own
  • Generic advice, disconnected from your codebase
  • Freelance SEO consultants charge $1,000–$3,000 a month for limited scope and no tool access

TechTailors

  • Setup fee $0
  • Monthly service $500/mo
  • Tools & monitoring Included
  • When billing starts When we start setup work
  • Blueprint / build fee $0
  • Hidden fees $0
Year 1 Total $6,000/yr

Traditional

  • Average agency retainer (Ahrefs, 439 providers) $3,209/mo
  • Agency entry SEO tier (WebFX) $1,500/mo
  • Agency entry tier (SmartSites) $2,000+/mo
  • AI/GEO sold as a separate premium tier $2,500/mo + $2,500 setup
  • Freelance consultant $1,000–$3,000/mo
  • SEO tool plans (typical, client-paid) $300+/mo
Year 1 Total $15,600–$42,100+/yr

Pro: hands-on SEO from $2,500 a month

Pro is the hands-on level: a dedicated strategist works inside your codebase, so optimizations ship instead of piling up in a slide deck for someone else to act on.

For a full page rebuild (new content, schema, interactive elements) instead of ongoing management, see the one-time SEO On-Page add-on.

What Pro adds

Strategy and management

  • Everything in Starter: Business listings, content suggestions and competitor monitoring carry over, and now we act on them every month.
  • 125 tracked keywords and 80 managed pages: Monthly review, ranking reports and a concrete next step for every keyword, so you see what changed and what to do about it.
  • Quarterly strategy audits: Every quarter we step back from the day-to-day and audit your whole SEO position: market shifts, algorithm changes, competitor moves, and whether your roadmap still points the right way.
  • Monthly competitor analysis: Your top competitors’ keywords, content angles, backlink sources and ranking changes, so you see what’s working for them and where you have room to overtake them.
  • Active monthly management: Automated scanning runs 24/7 and catches issues early. Each month you get an update to your custom SEO roadmap and a link-building progress report. An ROI analysis ties rank and traffic changes to the work we did.

Content and authority

  • EEATExperience, Expertise, Authoritativeness, Trustworthiness - Google's quality guidelines for evaluating content-optimized content strategy: We build your content plan around Google’s quality guidelines: original content that shows your expertise, real backlinks and citations that earn authority, and first-hand experience with the topic on every page.We also mark up your published articles for voice search. When someone asks Google Assistant, Alexa or Siri a question your content answers, your site is eligible to be read aloud as the response.We also mark up your published articles for voice search. When someone asks Google Assistant, Alexa or Siri a question your content answers, your site is eligible to be read aloud as the response.
  • Content gap analysis: We find the keywords, topics and content your competitors rank for and you don’t, then rank the gaps worth closing by traffic potential and difficulty.
  • White-hat backlink building: Monthly outreach through HAROHelp a Reporter Out - a platform connecting journalists with expert sources for backlink opportunities, SkyscraperCreating content that improves on top-ranking articles to earn backlinks from sites linking to the originals campaigns and our network of industry contacts. We vet every link and never buy links or use link farms.
  • Legal and privacy pages: We write and maintain your Terms of Use, Privacy Policy, GDPRGeneral Data Protection Regulation - EU privacy law protecting personal data and CCPACalifornia Consumer Privacy Act - California privacy law giving consumers control over personal data pages and keep them current as the rules change. They also earn trust signals that search engines reward.

Technical SEO

  • Schema markup and SERPSearch Engine Results Page - the page displayed by search engines in response to a query optimization: We set up and maintain JSON-LDJavaScript Object Notation for Linked Data - structured data format that helps search engines understand your content structured data so your pages can show as rich results (FAQs, product details, review snippets, business info and breadcrumbs such as Home › Services › SEO Pro).We add more than 30 distinct types of structured data to every site we build.We add more than 30 distinct types of structured data to every site we build. We review your schema every month and update it as Google’s guidelines change.
  • Core Web VitalsCore Web Vitals - Google's metrics for page experience: Largest Contentful Paint, Interaction to Next Paint, Cumulative Layout Shift monitoring: We track your LCPLargest Contentful Paint - measures loading performance, INPInteraction to Next Paint - measures responsiveness and CLSCumulative Layout Shift - measures visual stability scores and flag regressions before they hurt your rankings. When a score slips, we find the cause and fix it.
  • Internal linking and topic clusters: We build topic cluster roadmaps that structure your site for people and search engines, then add and adjust internal links as your content grows.

Pro pricing

Starting at $2,500 a month

125 tracked keywords and 80 managed pages included. Each step up the ladder adds keywords and pages.

  • Pro Base: 125 keywords, 80 managed pages. For growing SMBs. $2,500 a month
  • Growing SMB: ~200 keywords, ~90 pages. For businesses scaling organic traffic. $3,500 a month
  • Established SMB: ~300 keywords, ~100 pages. For competitive niches. $4,500 a month
  • Mid-Market: ~400 keywords, ~120 pages. Multi-location or high-competition. $6,000 a month
  • Large Mid-Market: ~500 keywords, ~150 pages. Regional or national reach. $7,500 a month
  • Pre-Enterprise: ~600+ keywords, ~175 pages. Complex SEO programs. $10,000 a month
  • Pro Enterprise: 750 keywords and 200 managed pages (unique pages and page-types both count). For 600K+ visitors, 500+ pages or multi-language. $12,500 a month

Pro keyword and page pricing

Your plan includes 125 keywords and 80 managed pages. Drag the sliders to see how marginal brackets keep costs down as you scale.

Keyword pricing controls
300
Page pricing controls
40
Monthly overage $2,700/mo.

A flat $7.50/kw rate would cost $2,250. Marginal brackets save you $500/mo.

View full breakdown
Keywords
Keyword pricing breakdown by bracket
Bracket Qty Rate Cost
1–200200$5/kw$1,000
201–500100$7.50/kw$750
Keyword total$1,750
Pages
Page pricing breakdown by bracket
Bracket Qty Rate Cost
1–2525$20/pg$500
26–7515$30/pg$450
Page total$950

How Pro rolls out

Step 1

Audit and baseline

We run a full technical audit, set your keyword baselines and analyze the competitors you rank against.
Step 2

Plan the roadmap

You get a custom SEO roadmap with prioritized optimizations, a content gap analysis and topic cluster plans.
Step 3

Do the work

Every month we make on-page optimizations, update content, roll out structured data and run white-hat backlink outreach.
Step 4

Report and refine

Each month you get a performance report with ROI analysis of rank, traffic and conversion changes. We adjust the strategy from there.

This add-on, like every TechTailors add-on, begins billing once we start implementing this add-on into your website: see pricing FAQs for details on how billing and onboarding work.

TechTailors SEO Pro vs. DIY SEO tools

TechTailors SEO Pro

  • Fully managed: we plan the work and do it every month
  • A strategy built around your industry and the competitors you rank against
  • 125 tracked keywords and 80 managed pages included from day one
  • White-hat backlink building and an EEAT-optimized content strategy
  • Built into your TechTailors site, so changes go in faster
  • Transparent monthly reporting with ROI analysis on every change

DIY SEO tools

  • DIY tools make you keep up with SEO techniques that change constantly
  • An in-house SEO specialist costs $50K–$70K a year before tools and benefits
  • Generic tool advice, disconnected from your codebase
  • No dedicated support: algorithm changes leave you scrambling alone
  • Senior SEO consultants charge $3K–$5K per page with no ongoing commitment

TechTailors

  • Setup fee $0
  • Monthly service From $2,500/mo
  • Expert team & tools Included
  • When billing starts When we start setup work
  • Blueprint / build fee $0
  • Hidden fees $0
Year 1 Total Starting at $30,000/yr

Traditional

  • Average agency retainer (Ahrefs, 439 providers) $3,209/mo
  • Standard SEO entry tier (WebFX) $1,500/mo
  • Enterprise SEO tier (WebFX) $12,550–$23,750/mo
  • Tool plans (typical, client-paid) $3,000+/yr
Year 1 Total $21,000–$288,000+/yr

For comparison

What SEO costs elsewhere

  1. $501–$1,000

    A month, the most common SEO retainer among 439 providers

    Ahrefs

  2. $100–$149

    An hour, the average agency rate for SEO work

    Clutch

  3. $2,917

    A month, the average cost of SEO, per Ahrefs data

    Digital Elevator

  4. $12,550–$23,750

    A month across three enterprise SEO tiers at a large U.S. agency

    WebFX

Starter's $500 sits at the floor of the most common retainer band in Ahrefs's survey: a third of a $1,500 agency entry tier, a quarter of a $2,000 one. Pro tops out at $12,500, the published enterprise band's floor, well below tiers running to $23,750.

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