The answer first
The advisor-website market grew up: two major vertical vendors now publish their prices. From their own pages, Snappy Kraken websites run $99 to $199 a month (setup $499 to $2,499) and FMG Suite runs $178 to $1,044 a month (setup $994 to $3,494). The broker-dealer enterprise lane is still quote-only. A comparable site from TechTailors at the Professional plan, about 7 billable pages for a typical advisory practice, is $525 a month: $9,800 in year one on monthly billing, or $7,000 with annual prepay, from a published rate card. The lasting difference is ownership: at month 13 you hold every account and a published path to the code; a platform leaves you a subscription.
What the incumbents charge
| Provider | Monthly | Setup | Notes | Source and date |
|---|---|---|---|---|
| FMG Suite | $178 Essential, $418 Premium, $1,044 Do It For Me + Premium | $994 / $3,194 / $3,494 | Website plus marketing platform with compliance workflow | Primary: their pricing page (updated June 2026), captured 2026-08-28 |
| Snappy Kraken (Websites) | $99 Foundations (up to 20 basic pages), $199 Grow (custom design, unlimited pages), annual term | $499 / $2,499 | A-la-carte website product; bundles $298 to $999/mo with setups to $2,998; Freedom360 done-for-you $899 to $999/mo | Primary: their pricing page, captured 2026-08-28 |
| Broadridge / AdvisorStream lane | Enterprise-quoted | Quote-only | The broker-dealer-approved incumbent tier publishes no price | No published price; stated as such |
| Custom design agencies | Bespoke advisor builds run four to five figures up front (third-party figure) | Project | The non-platform alternative | Third-party: AltaStreet’s 2026 advisor-website price guide |
Read the setup column twice. A $418/month Premium plan with a $3,194 setup is an $8,210 first year before a single marketing add-on, and the site still lives on the platform.
The platform model has a second cost the price sheets skip: sameness. The templates and the pre-approved content library are the product, and they are sold to thousands of advisors at once, including the ones you compete with. Compliance-safe and identical is a hard combination to rank with, and it is an even harder one to be remembered by.
What TechTailors charges for the same job
A typical advisory site runs about 11 actual pages: home, five services sharing one layout plus their overview page, team, an about page with your philosophy, contact, disclosures. Under page-type pricing that is 7 billable pages at the Professional plan’s $75/page/month: the services bill as one page, the overview as one more, and your disclosures as one. They’re your legal page-type, which bills as one page however many legal pages you need. The privacy policy that comes with your security baseline is free.
| Line item | Monthly billing | Annual prepay (10-for-12) |
|---|---|---|
| Build fee (published rate card: 5 pages × $250 + 2 page-types × $750, Blueprint credited in full) | $2,750 | $1,375 (half waived) |
| Security-baseline setup (small band, one-time) | $750 | $375 (half waived) |
| Monthly plan ($525 a month) | $6,300 | $5,250 |
| Year-one total | $9,800 | $7,000 |
Plus the Cloudflare Business plan the baseline runs on, about $250 a month (roughly $200 on annual billing), billed by Cloudflare to your own account and listed here on purpose.
Why Professional? Because the SEC made the question concrete. The 2024 amendments to Regulation S-P require a written incident-response program with customer notification within 30 days. Both compliance dates, December 3, 2025 and June 3, 2026, have passed, so every covered adviser is inside the obligation window now. Your website is part of the covered surface. The Professional baseline gives its chapter real artifacts: encryption everywhere, multi-factor sign-in on every admin surface, access logs your examiner can ask about, a signed agreement from every vendor touching data, and a breach runbook with the 30-day timeline at the top. An annual review produces a one-page attestation letter your CCO can file. Compute your own numbers in the calculator.
What the premium buys
We sit above Snappy Kraken’s website line on price. TechTailors is a premium web studio, the deliberate opposite of an agency, and the premium buys things a platform cannot sell. Your site is hand-coded for one practice, with no theme or shared library, so no other advisor runs your design. For an independent RIA whose brand is trust, that is the point. Performance is guaranteed in writing: if a page drops below 96 in any Lighthouse category and we don’t restore it within 48 hours of your report, that page is free that month. The security work behind the Reg S-P artifacts is graded A+ by three independent scanners you can re-run yourself.
It is fully managed end to end: design, development, hosting, security, and maintenance are ours to worry about, with unlimited content edits for the life of your monthly plan and automatic technology upgrades at no extra cost. Disclosure page updates and ADV season edits are covered work, not change orders. Every month we run a Lighthouse and Core Web Vitals health audit and email you the scores with a plain-language summary of what we worked on, a paper trail your compliance file will appreciate. The SLAs are published, we track our own misses and apply most credits without a claim, and every plan carries a 99.9% uptime guarantee with automatic credits (hosted add-ons stack their own SLAs on top).
The catalog also runs far past the website: blogging on a CMS, e-commerce, digital advertising, CRO and A/B testing, analytics and ROI reporting, multi-language, site search, and custom integrations. All of it sits on one published rate card, month-to-month after the first year, so the practice never outgrows the vendor.
The search story is the quiet advantage. Every build includes on-page SEO, a managed Google Business Profile, NAP citations, LocalBusiness schema, sitemaps, and GEO/AEO work for AI-driven search. TechTailors is founder-led by someone who came up through SEO. “Financial advisor near me” is a local fight, and a fast, original site with a managed profile wins it against the thousandth copy of a pre-approved template. SEO add-ons exist for advisors who want to press harder; the foundation is never extra.
The person who built your site answers your messages on a published clock: 24 hours on Professional, nights and weekends included. Clients text us directly instead of opening tickets. Custom integrations, at $250 one-time apiece, can wire your scheduler, CRM, and archiving tools together once, in place of middleware you rent monthly. Discounts stack. Annual prepay is two months free and halves the build and setup fees, and bulk pricing takes up to $1,000 off per month as spend grows. The referral program earns you up to $10,000 in invoice credit.
You would tell a client to read the exit terms first, so here are ours. The Blueprint is a fixed quote whose deliverable is yours to keep either way, and the build bills by milestone, never prepaid. The 30-day guarantee is an exit, not a refund, from the remaining 11 months if the fit is wrong within 30 days of signing. Exit fee: zero. Offboarding: documented before you sign. The code buy-out is open from day one. Build-and-buy-out at Go Live is a standard engagement, priced at the at-signing cap ($15,700 on a site billed at $525 a month). For practices that stay managed, the cap falls to $9,400 after four anniversaries, so staying makes leaving cheaper. The annual review states, in writing, when you should be paying us less, which is the fiduciary standard applied to ourselves.
If your firm qualifies as an eligible small business, the accessibility work in every build may qualify for the federal ADA Section 44 credit of up to $5,000 a year (IRS Form 8826). The calculator estimates it, and the estimate is not tax advice.
Month 13: what you hold
The table is a snapshot at month 13, the first renewal. The accounts are yours from day one, and the buy-out can be exercised at Go Live.
| At month 13 | TechTailors | Typical advisor platform |
|---|---|---|
| Domain and DNS | Your registrar, your Cloudflare zone | Often platform-managed; transfer varies |
| Hosting | Our Cloudflare account, until a buy-out moves the site to yours | The platform |
| Analytics history | Your accounts, exportable free | Platform dashboards |
| Content | Yours, exportable | Library content is licensed; your own writing varies |
| The site code | Buy-out any time; the price drops at every anniversary you stay | Platform-resident; no ownership path |
| Cost to leave | Zero exit fee, documented offboarding | Rebuild, plus whatever the setup fee bought stays behind |
When each option is the right call
Snappy Kraken at $99 is the honest budget answer for a solo advisor who wants a compliant template presence and marketing automation from one login. FMG Suite fits practices that want the full marketing machine with compliance review workflow built in; that workflow is the product, and it is real. The broker-dealer lane is not a choice when your BD mandates an approved-vendor list: use the approved vendor, and we will say exactly that on a call, because FINRA-style review integration is what those platforms sell and we do not. Custom agencies make sense when brand is the strategy and the budget is five figures. TechTailors is the right call for independent RIAs who control their vendor choices. Choose it if you want Reg S-P artifacts instead of assurances, a design no other advisor is running, SEO built in, performance that holds a public guarantee, and accounts in your name from day one.
Verify us
Our one public client site is live and testable: goldmanchiropracticcenter.com, with its PageSpeed results one click away, the same monthly test behind our Lighthouse guarantee. The full rescue story, with the before-and-after walkthrough, shows how that site got this way. Our own security posture is graded by three independent scanners at /security. Diligence us the way you would any holding, no sales call required: run your current site through the website health checker, price your practice in the calculator, or order the free Agency Audit. The full series runs the same math for law firms, CPAs, medical practices, and therapists.
Sources
FMG Suite pricing page (primary, captured 2026-08-28) · Snappy Kraken pricing page (primary, captured 2026-08-28) · AltaStreet 2026 advisor website price guide (third-party, for the custom-agency range) · Broadridge/AdvisorStream publish no pricing, stated as such. Screenshots dated and stored in our repository.
Prices verified 2026-08-28; re-checked quarterly.