The answer first
The healthcare-website market’s defining feature is that it does not publish prices. ProSites’ pricing page lists four named plans and zero dollar amounts; Tebra’s is a two-minute quote form. From third-party comparisons, the dental platforms run roughly $299 to $699 a month plus $500 to $2,000 in setup on 12-to-24-month contracts. Practice-OS bundles like Tebra quote $49 to $799 per provider per month across modules. A comparable site from TechTailors at the Professional plan, about 9 billable pages for a typical practice, is $675 a month: $11,600 in year one on monthly billing, or $8,500 with annual prepay. Those numbers come from a published rate card. In this vertical the bigger difference is where patient data is allowed to go.
What the incumbents charge
| Provider | Monthly | Setup | Contract | Source and date |
|---|---|---|---|---|
| ProSites (Henry Schein One) | $299 to $599/mo (third-party figures) | $500 to $1,500 (third-party figures) | 12 to 24 months reported; CRM extra at $99 to $199/mo | Their pricing page lists four plans and no prices (captured 2026-08-28); figures per FlashCrafter’s dental cost comparison, captured 2026-08-28 |
| Officite (Internet Brands) | $349 to $699/mo (third-party figures) | $1,000 to $2,000 (third-party figures) | 12 months minimum reported | No published price; same third-party comparison, 2026-08-28 |
| Tebra (Kareo + PatientPop) | Quote-only; modules reported at $49 to $799 per provider/mo | Onboarding varies by quote | Per-provider licensing; web presence lives in the “Patient Experience + Marketing” module | Their pricing page is a quote form with a feature matrix and no prices (captured 2026-08-28); module figures per Pabau’s Tebra pricing analysis |
| Healthcare marketing agencies | $500 to $2,000/mo (third-party figures) | $5,000 to $15,000 one-time (third-party figures) | 6 to 12 months typical | The custom lane for cosmetic, implant, and DSO work; ranges per the same dental cost comparison |
One caution about the sourcing: the most detailed public numbers for ProSites and Officite come from a competitor’s comparison page, because the platforms themselves publish nothing. We label that plainly and link it so you can judge it yourself. When a vendor’s own pricing page cannot tell you a price, third-party figures and a sales call are all anyone has, and that is part of what you are buying into.
Weigh what “turnkey” means, too. ProSites’ own pricing page advertises 150+ ready-made pages of dental content and a footer trusted-by count of 7,500+ practices. Publishing the same 150 pages as thousands of other practices is camouflage, and Google is good at ignoring camouflage.
What TechTailors charges for the same job
A typical practice site runs about 13 actual pages: home, about, a providers page, new-patient info, insurance and payment, patient forms, contact, and five service pages sharing one layout plus their overview page. Under page-type pricing that is 9 billable pages at the Professional plan’s $75/page/month: the service pages bill as one page, and the overview as one more.
| Line item | Monthly billing | Annual prepay (10-for-12) |
|---|---|---|
| Build fee (published rate card: 8 pages × $250 + 1 page-type × $750, Blueprint credited in full) | $2,750 | $1,375 (half waived) |
| Security-baseline setup (small band, one-time) | $750 | $375 (half waived) |
| Monthly plan ($675 a month) | $8,100 | $6,750 |
| Year-one total | $11,600 | $8,500 |
Plus the Cloudflare Business plan the baseline runs on: about $250 a month, roughly $200 on annual billing, billed by Cloudflare to your own account. Listed here because it is your cost and your account, which is the point.
Now the part the platforms put in a badge. We will not sell you a “HIPAA-compliant website.” For a marketing site that phrase is mostly a category error: compliance attaches to how PHI is handled, and the correct design is that PHI never touches the marketing site at all.
The Professional baseline is that boundary as configuration. Intake forms collect name, contact, and appointment request only, with no symptom checkboxes and no condition dropdowns. Anything health-adjacent goes to your EHR portal or a BAA-covered form tool under your own account. Booking and intake pages carry no third-party pixels, wherever the tracking-bulletin litigation lands. A per-page script inventory is the audit artifact. Breach readiness puts the Breach Notification Rule’s 60-day clock at the top of the runbook and your privacy officer in the contact tree. An annual review ends in a one-page attestation letter. The configuration is aligned to the HIPAA Security Rule and documented, and the boundary is written down where your compliance officer can cite it. Compute your own numbers in the calculator.
What the premium buys
TechTailors is a premium web studio, the deliberate opposite of an agency. At $675 a month we cost more than the third-party ProSites figures and sit near the top of Officite’s range. Your site is hand-coded for one practice, with no theme and none of the 150-page stock library: every service page is designed for you and carries your own words. Performance carries a written guarantee: if a page drops below 96 in any Lighthouse category and we don’t restore it within 48 hours of your report, that page is free that month. Our one public client is a healthcare practice whose scores you can pull live. The security work is graded A+ by three independent scanners you can re-run yourself.
It is fully managed, so the front desk never has to think about it. For the life of your monthly plan we handle design, development, hosting, security, and maintenance, with unlimited content edits (new provider bios and hours changes included). Security patches land without a ticket, and technology upgrades are automatic at no extra cost. Every month we run a Lighthouse and Core Web Vitals health audit and email you the scores with a plain-language summary of what we worked on. The SLAs are published. We track our own misses and apply most credits to your next invoice without a claim. Every plan carries a 99.9% uptime guarantee with automatic credits, and hosted add-ons stack their own SLAs on top.
The catalog covers blogging on a CMS, e-commerce, digital advertising, CRO and A/B testing, analytics and ROI reporting, multi-language, site search, and custom integrations. All of it sits on the same published rate card and goes month-to-month after the first year, so adding a service never means adding a vendor.
Local search is the growth lever in this vertical, and it is where the platforms give the least. Every TechTailors build, on every plan, includes on-page SEO, a managed Google Business Profile, name-address-phone (NAP) citations, LocalBusiness schema, sitemaps, and GEO/AEO work for AI-driven search. The founder who runs the company came up through SEO. “Dentist near me” is won by a fast, original site with a managed profile. SEO add-ons exist for practices that want to press harder; the foundation ships with every build.
The service model is the opposite of a platform queue. The person who built your site answers when the front desk needs something changed, on a published clock: 24 hours on Professional, nights and weekends included. Clients text us directly. Custom integrations run $250 one-time per service: we wire your scheduler, reviews tool, or EHR portal link-outs together once, instead of you renting middleware monthly.
Discounts stack: annual prepay is two months free and halves the build and setup fees, bulk pricing takes up to $1,000 off per month as spend grows, and the referral program earns you up to $10,000 in invoice credit.
Compare the exit terms with the 12-to-24-month lock-ins above. Our Blueprint is a fixed quote whose deliverable is yours to keep whether or not you proceed. The build bills by milestone and is never prepaid. The 30-day guarantee is an exit, not a refund, from the remaining 11 months if the fit is wrong within 30 days of signing. The exit fee is zero, and offboarding is documented before you sign. The code buy-out is open from day one. At Go Live its price is the at-signing cap, $20,200 on a site billed at $675 a month. If we stay on as managers instead, it falls to $12,100 after four anniversaries.
The annual review states, in writing, when you should be paying us less. And the accessibility work in every build can pay you back. An eligible small business may qualify for the federal ADA Section 44 credit of up to $5,000 a year (IRS Form 8826), which the calculator estimates. Confirm it with your accountant, because an estimate is not tax advice.
Month 13: what you hold
The accounts are yours from day one, and practices that want to buy out the code can do it at Go Live. Month 13 is where the comparison bites.
| At month 13 | TechTailors | Typical healthcare-web platform |
|---|---|---|
| Domain and DNS | Your registrar, your Cloudflare zone | Often vendor-managed; transfer varies |
| Hosting | Our Cloudflare account, until a buy-out moves the site to yours | The vendor’s platform |
| Analytics history | Your accounts, exportable free | Vendor dashboards |
| Content | Yours, exportable | Stock dental/medical libraries are licensed, not yours |
| The site code | Buy-out any time; the price drops at every anniversary you stay | Platform-resident; no ownership path |
| Cost to leave | Zero exit fee, documented offboarding | Rebuild, mid-contract if the term says so |
When each option is the right call
ProSites and Officite fit practices that want a dental-specific template with a large stock-content library and are comfortable signing a 12-to-24-month term after a sales call; if that is you, make the call and get the number in writing. Tebra is a practice operating system. If you are buying the EHR and billing stack anyway, the bundled web presence has real integration logic; evaluate it as software. Bundled newcomers competing on price and no-contract terms are worth a look for budget-first practices; whoever you pick, verify the BAA chain yourself rather than trusting a compliance badge. Agencies make sense for cosmetic, implant, and multi-location groups where the marketing budget is five figures.
TechTailors is the right call when you want a marketing site you control, with the PHI boundary engineered in and documented. That means accounts in your name, published pricing you did not have to sit through a demo to learn, a design no other practice shares, a script inventory your auditor can read, and a code buy-out whose price falls every year you stay.
Verify us
Our one public client site is a healthcare practice: goldmanchiropracticcenter.com is live, built to exactly the form-minimization and no-pixels rules described above. Its PageSpeed results are one click away, the same monthly test behind our Lighthouse guarantee. The full rescue story, with the before-and-after walkthrough, shows how that site got this way. Our own security posture is graded by three independent scanners at /security. Test us the way you would a lab, without a sales call: run your current site through the website health checker, price your practice in the calculator, or order the free Agency Audit. The full series runs the same math for law firms, CPAs, advisors, and therapists.
Sources
ProSites pricing page (captured 2026-08-28, no published prices) · Tebra pricing page (captured 2026-08-28, quote form, no published prices) · FlashCrafter’s dental website cost comparison (third-party, for the ProSites, Officite, and agency ranges; a competitor’s page, labeled as such) · Pabau’s Tebra pricing analysis (third-party, for the per-provider module range). Screenshots dated and stored in our repository.
Prices verified 2026-08-28; re-checked quarterly.